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Transcription of Interview - An Die Musik

JS: An Die Musik is located at 407 N Charles Street in the Mount Vernon Area. This is the store’s third location.
SC: Originally, it was out in Towson near where the mall is. We used to carry everything back then. Some of the bigger chains now, we resembled them prior to when they started to exist. Stores like planet music and [?]. Not to say that they copied us, but we were one of the first big superstores for CDs.
JS: However, with new players entering the market An Die Musik was forced to scale down its operations.
SC: And then about 8 years ago we scaled down everything to classical and jazz and world music. The market was just getting diluted everyone started selling CDs, K-marts your Wal-Marts. That made it hard for us to stay exclusive.
JS: Sang Cho, the store’s general manager, said that in addition to the wide array classical, Jazz and world music CD’s, the store will soon offer a completely live music experience.
SC: We’ve been here on Charles Street for the last 8 or so years and we just moved to this building last summer and we’re adding a tea and wine café to our front here and we are also starting to do concerts upstairs. We have our own concert hall, it seats about 80 people. We’ll be presenting jazz, classical and chamber music and even some international artists.
JS: Cho believes the concert hall will help people gain an appreciation for the type of music offered at An Die Musik.
SC: The best way to listen to that classical and jazz is live. Where pop, you’ll still get the same sensation, when you go to a live concert you’re disappointed. The vocals aren’t as good, it’s not so much produced. But then again a lot of pop stuff you have pyrotechnics to sort of distract you sometimes. But classical and jazz, it’s just the artist performing up there and I think if more people gave it a chance they would enjoy it.
JS: Also, the café will serve as a perfect compliment to the live music.
SC: Some people might say “well why a tea café or a wine café?” but I think it really suits our clientele and it really matches well with jazz and classical.
JS: Cho says that the market for a store specializing in classical, jazz and world music is not very big.
SC: You know, the dollar sets the play lists as far as radio programmers and things like that. Not to say that they’re doing something wrong, but unfortunately that’s how it happens.
JS: However, the store has managed to carve out a niche in the area.
SC: We have a pretty strong clientele base. Generally, it’s an older clientele. But I think that points to… well it speaks everything as to who listens to this type of music. So that reflects our clientele base. But we get a lot of students here too because we’re so close to Peabody. But I think we’ve built a reputation for knowing our music here.
JS: An Die Musik is open Monday - Saturday 10a.m. - 9 p.m. and on Sunday from noon until 5.

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